I’m talking about a time when people under 20… Let’s say it right away, for many of youthe 90s can be found in history books. In those (not so) distant days, no smartphones, but telephone boxesThe Internet is still in its infancy, and schoolchildren are still playing the game marbleswe exchange cards Crados and we play frenzied games of Pogs. What is it? From Pogsthe little cardboard, plastic or metal rounds used to play the game of the same name.
The aim is to stack a few on top of each other, then try to turn over the one on top to win. Now, there are many different rules and variations, but the principle is the same. Today, this game is back, but in a digital version with a twist. Web3powered by Theta Labs. Walkman on, Nirvana on, flashback 30 years for this game straight out of our Tann’s binders.
The 90s find a new lease of life on the Web3
The history of this game is not really official, but we do know that it was originally about collecting milk bottle caps in the USA. Legend has it that Hawaii that children began to play with and exchange them.
This schoolyard game then went on to conquer the world, landing quite naturally in France in the early 90s. According to Wikipedia, 165 million fans worldwide and several million dollars generated every week by this game called POG, which means Pineapple, Orange and Guaver (Pineapple, Orange and Guava).
La World Pog Federationthe company that marketed the tokens, had achieved the feat of holding numerous licenses, enabling it to develop new versions of the tokens year after year. Batman, Barbie, The Lion King, The Smurfs and McDonalds, the Pogs invade all universes and become extremely popular. But they were forgotten at the turn of the millennium, and only a few die-hard collectors continued to treasure their binders full of Pogs.
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Theta Labs maneuvers for a Pogs revival
But that was without Theta Labs who will try to resurrect this game in partnership with the original brand POG. The challenge is to convince millennials and Generation Z of the value of these little collectibles! But Pog has modernized, and is now present on a blockchain and available as an NFT. The CEO of POG Digital, Kyler Frisbee, has great ambitions for his project and shared them with the American press:
« POG has always aimed to connect people through playful competition and an exciting art collection. By partnering with Theta Labs, we are able to evolve a dedicated ecosystem while connecting our collections across multiple blockchains such as Solana, Ethereum and Bitcoin. »
On the Theta Labs side too, the memory machine has been working at full steam, and nostalgia is in the air for these forty-something former Pogs players, including Mitch Liuco-founder and CEO of Theta Labs :
« When I was first approached by POG, it brought back dozens of incredible memories. I knew instantly that this collaboration would be the ideal solution for Theta’s infrastructure. »
Indeed it was, Theta Labs wants to become « the leading blockchain for media and entertainment, according to the press release ». By reviving this popular game, it hopes to establish itself as a preferred industry infrastructure and attract other companies interested in the concept into its fold.
In much the same way as Sorare and soccer, or Oval3 and rugby, have brought Panini cards back into fashion, Web3 is giving a new lease of life to our childhood universe. When will we see digital jacks and pins?
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