The 18th century tokenizes itself. What do the tiara created for the coronation of Queen Elizabeth II in 1953, the winner’s trophy of the Wimbledon or the Heart of the Ocean, jewel star of the film Titanic ? The answer is the luxury home Asprey which has been designing and manufacturing 1781 some of the world’s most prestigious jewelry and accessories. If we’re interested in this mythical address in the West End of the British capital today, it’s because a gallery dedicated to NFT opened its doors last year and is beginning to make a name for itself with art exhibitions that combine know-how, luxury and digital art. Head for London’s chic Mayfair district to visit this innovative space that bridges the gap between the Ancien Régime and the modern age. Web3.
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London luxury house opens NFT gallery
Little known to the general public, Asprey is one of the world’s most famous luxury designers. It has to be said that the average person rarely has a crown, a royal sceptre or a set of luxury travel trunks made! But among the world’s gotha, we know exactly who this address which has left its mark on the last two centuries. Jewelry, leather goods and watchmaking, Asprey has made a name for itself among the world’s great and good, and is now opening its doors to the rest of the world. digital.
Indeed, on the second floor of the institution located on Bruton Street, the new gallery, Asprey Studiooffers « works of art created using innovative and revolutionary production techniques ».. The idea is to link each creation by its digital double in the form of NFT to modernize the way art is exhibited, published and sold. Ali WalkerAsprey Studio’s Creative Director, says it all:
« Asprey Studio is at the pinnacle of innovation. The gallery will showcase our work and provide a wonderful space to educate, exhibit and collaborate with like-minded artists. The future lies not only in the physical piece, but also in a digital artifact. »
Private club, prestigious collaborations, NFT Ordinals and limited works of art, Asprey has understood everything about Web3
When theAsprey Studioa series of 241 NFT Genesis have been sold and provide privileged access to physical and virtual exhibits as well as airdrops particular. These pass are now for sale on the secondary market, in particular on the Opensea. But more than just new-generation membership cards, the gallery has also created a buzz with some noteworthy artistic collaborations, including the series ofPrecious metal eggx designed by the automobile manufacturer Bugatti. The 111 Eggs are doubled with a NFT registered on the network Bitcoin thanks to the famous Ordinals. For enthusiasts, they cost between $20,000 and $200,000 apiece.
President of Asprey International Limited, John Rigas is delighted with the development of his company, which will make it possible to « showcase artists and craftsmen ». who are, understandably, the beating heart of Asprey. In fact, a singular ceramist recently graced the gallery. Ryan Barett creates his works with the help of virtual reality, a 3D printer and his expert hands, and proposes a work around texture. Each creation is of course available in its own version. digital.
Asprey is not the only institution to have embarked on the NFT since we have already covered equivalent programs at Sotheby’s, Hermès or at some of the Champagne. Each time, the principle is to find new sources of income, but above all to embark on a new adventure. future of art which will be both digital and physical, for better protection against counterfeiting, to make it more liquid and to meet the aspirations of new generations of collectors.
Do you love NFT and art, and think they’ll be inseparable in the future? Don’t waste any more time and discover Asprey.