Generation BTC. The turbulent economic climate is not changing the habits of the major players in the ecosystem. For example, the KuCoin exchange has just published its 12th » Into the cryptoverse, understanding crypto users in France « . As is often the case, this is a mine of information that also brings its share of surprises. In particular, we learn that the youngest investors are taking advantage of the context to get into crypto.
Le Journal du Coin brings you this promotional article in collaboration with KuCoin.
Crypto investors under the microscope
To conduct its study, KuCoin conducted interviews with 500 adult crypto investors aged between 18 and 60 in May 2023. The comprehensive questionnaire they were given provides a fairly detailed insight into their motivations and expectations. The result is a true generational map of crypto investment in French society.
If some of the information contained in the full report was to be expected, such as the strong interest in Bitcoin and Ethereum in comparison with altcoins, the last 6 months seem to have attracted a large number of investors, contrary to what the context might have led us to believe. These include, the strongest growth is being driven by « generation Z ». born between 1997 and 2010.
Generation Z and Bitcoin, young people believe in crypto
The key elements that emerge from the study are very enlightening about this new emerging community that seems to be increasingly embracing crypto and the values that blockchain technology conveys :
- An impressive 40% of Generation Z respondents have entered the crypto world in the last six months.
- 60% of Generation Z cryptophiles earn less than €35,000 a year.
- Cryptocurrency use cases in France go beyond trading. Indeed, Generation Z users are showing more commitment to buying non-fungible tokens (NFT), using cryptos for entertainment spending, travel, and online shopping.
- Bitcoin and theEthereum are very popular. Generation Z shows a greater appetite for Ethereum, indicating an inclination towards crypto innovation.
Bitcoin, Ethereum, NFTs, Generation Z conquers the blockchain
It’s obviously by design that the self-proclaimed « People’s Exchange » KuCoin is now profiling the French public. While the approach is not surprising, the findings of this year’s survey are a real eye-opener.
« Our 12th Into the Cryptoverse report reveals a powerful movement: generation Z is fearlessly diving into the cryptocurrency market and NFTsThey are showing unprecedented interest and adaptability. This young generation isn’t just participating, it’s shaping the future of the crypto ecosystem. At KuCoin, we’re committed to fostering this enthusiasm, delivering on our pledge and empowering all investors to be able to experience an exciting journey into the crypto world. The future of cryptocurrencies in France is bright, and Generation Z is leading the charge. »
Johnny Lyu, CEO, KuCoin
This « Into the Cryptoverse » report by KuCoin highlights the growing confidence of younger generations in cryptocurrencies. The report offers an in-depth and compelling vision for policymakers, professionals and investors to collaborate in shaping the future of the French cryptocurrency ecosystem, as this Generation Z embraces it wholeheartedly. A challenge for the entire industry, which must imperatively work together to educate and develop innovative solutions that empower people across generations.
To access the full report, please visit KuCoin website or click here.