Yes to NFT, but not just any old way. The giants of the web 2 slowly begin their transformation to web 3 with the following leitmotiv: « protecting users, while fostering innovation « . For them, theissue is enormous, since it is a question of not missing the turning point of the blockchainwhile remaining within the legal framework American particularly obscure on the subject. Microsoft, Meta and Amazon have already made their crypto coming out, whereas Google had simply announced some partnerships with professionals to date.
But today, it’s for the general public that the news has broken. It’s for the millions of daily users of the Google Play that Mountain View has just releasedauthorize the sale and use of NFT on its application platform, which is the largest in the world.
A « a better digital experience « on Google Play…
The news came from a simple article published on the Android developers blog and signed by Joseph Millsproduct manager at Google Play. In just a few paragraphs, this manager informs us that the firm will henceforth accept NFT on Google’s application platform. Of course, the regulatory context being what it is, it’s a question of framing things properly and taking a maximum precautionswith the emphasis on user protection :
« As with any emerging technology, we have to balance innovation with our responsibility to protect users. So we’ve been talking with developers about responsibly embracing these opportunities, while continuing to provide a safe, seamless and reliable experience for all. »
That preamble done, Google is very pleased to announce this important policy change that will enable new gaming experiences :
« Whether it’s reinventing traditional games with user-owned content or building user loyalty through unique NFT rewards, we’re excited to see creative experiences thrive and help developers grow their businesses. »
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… but with certain prohibitions to protect users
But because NFTs also carry a sulphurous reputation, it’s essential for Joseph Mills to clarify certain important points. For example, the transparency is paramount, and any application for earning tokenized assets – including NFTs – will need to make this clear. Similarly, it is prohibited to developers « to promote or glorify any potential gain from gaming or trading activities. ». Google requires its partners to comply fully with its policy on real-money games, bets and contests.
Farewell so the « loot boxes – loot boxes – which offer a sort of lottery. Farewell to gambling or paris. Instead, it’s all about building user loyalty with NFT. A Reddit manager quoted in the article has this to say:
« We’ve partnered with Google to help update its policy to create a level playing field that promotes user trust and responsible use of blockchain technology. By establishing clear guidelines, we can ensure that our users make informed decisions, while enjoying immersive experiences. »
There’s a hint ofapprehension on the part of everyone with a maximum of oral precautions taken to reassure those who may be concerned. We mustn’t give the impression of opening Pandora’s box and accepting anything and everything on the world’s leading application service. But Google has just taken a first step, and we understand between the lines that more announcements are on the way. There’s even mention at the end of the article of a secondary market for NFTs, but we’ll see about that later. As for gambling, it’s best to leave it to the pros.
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