United States of crypto. This is the name of a series of reports published by the Coinbase for the past few months, which aims to explore American territories from the angle of the cryptocurrency. With statistics, interviews and a wide range of data, the authors set out to meet the people of America’s inner cities and big cities, to understand the expectations, desires, fears, plans and hopes of an entire nation as measured by crypto. Today, we head for the city that never sleeps to meet Bridgette Morphew and Jason Lyonan original pair of designers who use NFT to enhance the value of their work. New York loves innovation, fashion, money and has already tipped over into the Web3.
The Big Apple already loves cryptocurrencies
The first number that jumps out at you when you read thearticle from Coinbase is this famous 19%. 1 in 5 inhabitants of New York therefore has cryptocurrency if the authors are to be believed, and that’s huge! But the love affair between the Big Apple and our beloved cryptos doesn’t end there, as 30% of those polled agree with the following assertion:
« Cryptocurrency makes the financial system fairer and it’s a worthwhile investment for the future. »
This data was gathered by Morning Consult, a survey specialist commissioned by Coinbase. But it’s not just the Greater New York area, but the whole of New York State that has fallen in love with blockchain. Indeed, no fewer than 692 technology-related organizations and 800 entrepreneurs living in this area State decidedly unlike any other. Finally, knowing that Fortune determined that 50% of the Top 100 of America’s wealthiest people had invested in a Web3 project, and most of them also live in the state, so it all makes sense.
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Fashioning blockchain with the example of Morphew
But now let’s take a look at this singular example reported by our colleagues on the Coinbase blog, which highlights the innovative aspect of this city considered to be the epicenter of fashion alongside Paris, London and Milan. Here we meet Bridgette Morphew who has made a speciality of making clothes from old vintage garments, using them as a base. upcycler. This designer works with her partner Jason Lyonalso a passionate collector and designer. Both are personal fans of the cryptoit was only logical that their interests should become intertwined. Here’s what Bridgette Morphew, who gave her name to the brand, has to say about it:
« We’re always pushing the boundaries of innovation, and as an early crypto user myself, I wanted to leverage the power of blockchain technology to archive one-of-a-kind fashion collectibles (…) Crypto represents the future of fashion! »
To launch their collection of NFTthe two lovers of technology and fashion turned to the platform Arx which proposes electronic chips to be integrated into garments. Any user can then simply scan the chip with your smartphone’s camera to display a digital version of the garment. The collection Genesis NFT from Morphew is thus stored on chain, enabling digital authentication, as well as virtual exhibitions thanks to 3D photorealistic renderings that present the creations as works of art.
Doing it all at New York was therefore obvious to Madame Morphew who sees the city as the beating heart of fashion in Europe. United States. But there’s also another, slightly more pragmatic reason, which she reveals with a wry smile: New York is teeming with investment funds in venture capital who love this kind of project! Visit Americans have always combined modernity, creativity, technology and business, and Web3 is no exception.
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