An arranged marriage. In the relative calm of a very quiet end of summer on the crypto market, we learn that behind the scenes business continues as usual. The institutional sector is particularly concerned, with two major players in the ecosystem announcing their marriage. The British B2C2 has just made theacquisition French language Woorton. And these two have everything to gain from this union, which will enable them to have a foot on each side of the Atlantic. channel. MiCA, PSAN, ADAN We decipher for you these acronyms, so important in the future landscape of the global crypto economy, and the major maneuvers of these large-scale bitcoin sellers.
Two institutional giants join forces
On the one hand, we have France’s Woortonfounded in 2017, which provides liquidity to over 250 customers and offers almost 100 different tokens at any time of the day or night. But the company’s strength lies above all in its involvement at national and continental level in the implementation of an adapted and competitive regulatory framework.
Woorton is also co-founder of theAssociation for the Development of Digital Assets (ADAN), which is nothing less than the leading lobby French crypto-asset lobby. The company founded by Charlie Meraud is even behind the Paris Blockchain Weekone of the most important events on the European scene.
On the other hand B2C2 which is theone of the main suppliers of liquidity cryptos to institutional investors worldwide. Established in 2015 and majority-owned by a Japanese group, the company is headquartered in the UKbut has offices on almost every continent. It is this international giant that has just acquired our French company in order to gain a foothold on the global market. Old Continent and take advantage of the many regulatory advantages of its Parisian counterpart.

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Woorton: B2C2’s European Trojan horse
Indeed, from the perspective ofimplementation of the MiCA regulation (Markets in Crypto-Assets)It has become essential for professionals wishing to work within the European Union to hold a license from at least one of the 27 countries. As it happens Woorton is the proud owner of a PSAN license (service provider for digital assets) issued by the AMF (Autorité des marchés financiers). This will also enable its purchaser to benefit from this famous sesame. B2C2 will benefit from Woorton’s favorable position, while the latter will be strengthened by the British company’s strike force.
The CEO of the French company was delighted with this news in the press release press release :
« By joining forces with B2C2, we are bringing together the complementary strengths of our two companies. With a stronger platform, our customers will benefit from access to a more robust liquidity pool and a better market presence. (…) We are delighted to join Nicola, Thomas and their team.
B2C2 is equally enthusiastic:
« This acquisition is an important step in B2C2’s ongoing journey of growth and evolution. We are delighted to join forces with Woorton’s team of experts (…) who have a good customer base and strong regulatory standing. We are excited about the opportunities this acquisition opens up for B2C2 and our customer base in the EU. »
So, despite a Brexit highly damaging to bilateral relations between Paris and London, there are still channels for discussion and ways of getting along. But between the lines, we understand here all theimportance of the regulatory compliance companies in the international crypto sector, who cannot avoid adapting to the future european regulatory framework which is getting tougher by the month.
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